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WHAT IS STAGING?


Staging is the process of preparing any home for sale, regardless of price or location. Staging is a service, usually executed by a professional, to enhance property presentation using lifestyle selling techniques, in order to secure an acceptable offer from a buyer.


IMPORTANT FACTS


72% of the first impression inside the home are within the control of the seller


87% of people said that home presentation makes a difference in most sales


The top three preferred interior features when buying

    a home were:

             •Freshly painted walls

             •Flooring

             •Organized storage space


Nearly 75% of Canadians are open to furniture removal as a staging technique


Curb Appeal Counts:

When surveyed, Canadians said the most important exterior feature when selling a house was:


              •  A well-maintained yard (40%)

              •  A clutter-free yard and driveway (28%)

              •  Newly painted exterior (18%)


83% said installing hardwood floors would help sell

    their home in an area where the flooring was in poor

    condition; 14% chose carpet


53% of buyers believed strong odors such as pet and

    cigarette smells had a stronger impact on their

    impression of a home over overall tidiness and

    cleanliness, strong wall colours, outdated façade and

    landscaping



PRICE, LOCATION, CONDITION

Research tells us that buyers have made 78% of the decision to buy BEFORE THEY GET TO A HOUSE…based on location and size of the house. Curb appeal adds another 12%. However once a buyer is in the door the tables turn…sellers can actually control 72% of the impact to buy…35% - cleanliness, odor and amount of clutter; 21% - appeal of décor; 16% -  condition and lighting.



STAGERS HELP REAL ESTATE PROFESSIONALS:


  1. Help the condition of the home

  2. Act as a third party to discuss challenges   of the condition of the home

  3. Neutralize the house

  4. Create a presentation for beautiful photos

  5. Offset the price by increasing the value through the buyers eyes

  6. Sell homes faster and for more money

  7. Provide a competitive edge

STAGING IS:

  1. about budget

  2. time sensitive

  3. for the future buyer

  4. universal style

IMPORTANT FACTS FOR THE REAL ESTATE PROFESSIONAL

CONCIERGE   

   MOVING